Just the basics to get started. Programme, branding, tracking and billing details are collected in onboarding.
These Merchant Terms and Conditions ("Agreement") govern the use of the Affillo affiliate marketing platform ("Affillo", "we", "us", or "our") by the business registering as a Merchant ("Merchant", "you", or "your").
By creating a Merchant account, accepting these Terms or using the Affillo platform, you confirm that you have read, understood and agree to be legally bound by this Agreement.
By registering a Merchant account, you warrant and represent that:
Providing false, misleading or incomplete information may result in immediate suspension or termination of your account.
Submission of a Merchant application does not automatically create an active affiliate programme. Affillo reserves the absolute right to approve or reject any application without providing a reason.
Your programme will not become active until Affillo has:
The minimum contractual commitment is six (6) months, commencing from the date your affiliate programme first becomes live on the Affillo platform.
The Merchant acknowledges that affiliate recruitment, optimisation and programme management require an initial commitment period and therefore agrees to maintain the Agreement for the full six-month term.
Following completion of the initial six-month term, this Agreement shall automatically continue on a rolling month-to-month basis.
Either party may terminate this Agreement by providing not less than thirty (30) days' written notice. Notice must be submitted by email or other written communication accepted by Affillo.
If the Merchant terminates this Agreement before completion of the initial six-month minimum term, the Merchant agrees that:
Termination shall not release the Merchant from any payment obligations that have accrued before the effective termination date.
Merchant pricing shall be agreed during onboarding and confirmed in writing. Unless otherwise agreed, recurring platform fees are payable monthly in advance.
Failure to pay any invoice or Direct Debit collection may result in:
Affillo's standard management charge is: 30% of the commission earned by the publisher for each approved sale, lead or other commissionable event.
The Merchant acknowledges that the Affillo override is payable in addition to the publisher commission. Alternative commercial arrangements shall only apply where expressly agreed by Affillo in writing.
The Merchant acknowledges that publisher commissions are funded in advance through a prepaid commission balance maintained with Affillo.
Maintaining sufficient commission funds is essential to ensure publishers receive payments promptly and to maintain confidence in the Merchant's affiliate programme. Affillo reserves the right to determine the minimum commission funding balance required at any time.
The Merchant agrees that payments shall normally be collected by GoCardless Direct Debit, or any successor payment provider appointed by Affillo. The Merchant authorises Affillo to collect two separate recurring payments.
The first payment covers the Merchant's agreed recurring platform subscription and associated management services.
The second payment funds the Merchant's prepaid publisher commission account. Affillo will determine the amount requested based upon factors including:
The Merchant acknowledges that this amount may increase or decrease from month to month depending upon programme performance.
Affillo will use reasonable endeavours to request a single commission funding payment each month. However, where trading activity significantly exceeds expectations, Affillo reserves the right to request additional commission funding at any time in order to maintain sufficient funds for publisher payments.
The Merchant agrees to maintain sufficient cleared funds within the nominated bank account to enable all Direct Debit collections to be honoured.
If any Direct Debit collection or invoice remains unpaid, Affillo reserves the right to:
Affillo shall not be responsible for any loss of revenue, publisher relationships or programme performance resulting from suspension due to non-payment.
The Merchant agrees that valid commissions earned by publishers shall be honoured. Commission approvals must be made honestly and in good faith.
The Merchant shall not intentionally reject valid transactions, manipulate approval rates or otherwise avoid paying commissions properly due. Affillo reserves the right to investigate any unusual approval or rejection activity.
The Merchant is responsible for ensuring accurate implementation and maintenance of all tracking technologies. Where tracking failures occur, the Merchant agrees to cooperate fully with Affillo in identifying and resolving the issue.
Affillo accepts no responsibility for commissions lost due to incorrect implementation or changes made by the Merchant or third-party developers.
The Merchant agrees to:
The Merchant shall not:
Affillo reserves the right to investigate any suspected fraudulent activity.
Affillo may suspend the Merchant account immediately where:
Suspension shall not affect the Merchant's obligation to pay any outstanding amounts.
Affillo may terminate this Agreement immediately where:
All software, databases, documentation, reports, trademarks, branding, content and technology used within the Affillo platform remain the exclusive property of Affillo or its licensors. Nothing within this Agreement transfers ownership of any intellectual property rights.
Both parties agree to keep confidential all non-public commercial, technical and financial information obtained during the course of this Agreement. This obligation shall survive termination.
To the fullest extent permitted by law, Affillo shall not be liable for:
Affillo's total liability under this Agreement shall not exceed the total recurring platform fees paid by the Merchant during the preceding twelve (12) months.
Nothing within these Terms limits liability where such limitation is prohibited by law.
Affillo reserves the right to amend these Terms from time to time. Updated versions will be published within the Merchant Dashboard and/or notified by email. Continued use of the platform after such notification constitutes acceptance of the revised Terms.
This Agreement shall be governed by and construed in accordance with the laws of England and Wales. The parties agree that the courts of England and Wales shall have exclusive jurisdiction over any dispute arising from or relating to this Agreement.
These Terms constitute the entire agreement between Affillo and the Merchant relating to use of the Affillo platform and supersede any previous agreements, understandings or representations relating to the subject matter of this Agreement.
By creating a Merchant account, the Merchant confirms that they:
By selecting "I Accept" during registration, the Merchant confirms that they have read, understood and accepted these Merchant Terms and Conditions in full.
Sign in to manage programs, publishers, transactions, creatives, coupons, and tracking.
Merchant LoginSign in to discover programs, manage applications, view clicks, transactions, and earnings.
Publisher LoginSign in to request account access, switch into approved accounts, and manage client activity.
Agency LoginAffillo is designed to support affiliate tracking while respecting privacy, transparency, and responsible use of data.
We may process account information, tracking information, referral information, transaction information, and reporting information to operate the platform for merchants, publishers, and agencies.
Tracking information is used to support attribution, fraud prevention, reporting, platform performance analysis, and commission validation. This helps merchants and publishers understand campaign performance and ensures transactions are handled fairly.
Access to account data is controlled by user role and permission level. Merchants, publishers, agencies, and administrators only receive access to the areas and records required for their role within the platform.
Agencies can only access approved merchant or publisher accounts where permission has been granted. Access may be reviewed, restricted, or revoked where required.
For privacy-related questions, please contact us at info@affillo.com.
Email us with your requirement and we will get back to you.
Email AffilloYou can also use this for pricing, onboarding, agency access, and tracking-related questions.